CCT – Cross-Channel Tracking | Universal Media Solutions

CCT - Cross Channel Tracking

Extended Tracking

Measure and evaluate all online media activities centrally from a single point with Cross Channel Tracking (CCT). Evaluate all the methods of your online marketing, measure the success of individual advertising channels, integrate additional data sources – and on top of that, you receive an integrated analysis of all channels.

  • on-site tracking
  • integration in customer action analysis
  • freely definable on-site actions


  • customer journey
  • customer action
  • assisted sales
  • “what-would-happen-if” analysis at channel level

Customized Alerts

  • monitoring of various values
  • clicks, impressions, events, basket values, etc.
  • filter according to channel, data source, network, advertising medium
  • adjustable comparison interval

Comprehensive Reports

  • centralized reporting over all networks and data sources
  • collect data via tracking switch or import
  • extensive filter possibilities
  • create and save your individual filters
  • import of data from other networks and data sources
  • two group levels
  • group by
    • day / week / month
    • campaign
    • website / publisher
    • advertising medium
    • data source
    • network
    • channel
    • keyword
  • export feature (Excel, CSV, API)
  • reports received automatically by email
  • export in PDF-Format, customizable to your CI